The easiest people to sell to are the people who are looking to buy. Simple, right? The trick is getting your ads in front of those people. Luckily Google offers advertisers the tools to do just that. Audience segmentation technology allows you to specifically target users based on their search history. This can let you target folks based on anything from their neighborhoods to their favorite football team and everything in-between. For our purposes, audience segmentation tools can be used to focus on people who are shopping around for home service providers. 

The Heating Sales campaigns are perfectly designed to generate good quality sales opportunities, such as furnace installs or replacements. These campaigns have been narrowed down to the top 400 performing keywords that have a history of generating leads. They target homeowners who are currently in the market for heating and cooling equipment and are set up so you are only paying for the leads that are generated. There are three types of Heating Sales campaigns: the Heating Sales search campaign, Heating Sales display campaign, and Heating Sales YouTube campaign.

The Heating Demand Local campaign is designed to complement the core Heating Demand campaign. Though these two campaigns are similar, their goals are slightly different. While the Heating Demand campaign targets more general heating repair and service terms, the Local campaign focuses on these terms specifically within your service area. It allows you to have more control over your lead volume, get your ads to appear in Google Maps, track paid leads that come through Google My Business (GMB), and better manage the capacity and dispatching of your company’s technicians. 

If you are a home services company specializing in residential heating and cooling services, there are many common issues that come up on a daily or weekly basis throughout the season, given the nature of how weather plays a role in demand and scheduling. 

The Heating Tune-Up campaigns are perfectly designed for companies looking to get into the home and perform furnace cleanings, maintenance, or tune-up work. These campaigns come in two forms: display and search, and are both extremely effective at bringing in early heating season opportunities without overspending your advertising budget. 

All of the Heating Season Campaigns are designed to bring in high-quality and high-intent leads in your company’s service area, and capture the best repair, maintenance, and sales opportunities. They are comprised of four different campaigns that operate together: The Heating Demand Lead Generation Campaign, Heating Demand Local Campaign, Heating Tune-Up Campaign, and Heating Sales Campaign.

AC Replacement can be a tricky sell sometimes. People are hesitant to try replacements over repairs and there’s a lot of misunderstanding when it comes to the best way to run a successful replacement campaign. When do we start? How do we target the right leads? Who even are the right leads? 

5,500 water heater leads in less than 8 months. Difficult? For sure. Impossible? Not even close. Read on to find out how AdMachines’ handcrafted lead generation has helped clients generate 4,900 phone calls and 445 form submissions and counting.

Our Water Heater Marketing plan is time-tested and proven to work consistently over time. Literally anyone can slap together a marketing campaign in a slapdash way and have it just barely function. But that’s not what we do. We design our water heater campaigns to not only get you a staggering amount of leads, but qualified leads you can actually act upon. We understand that your ad vehicle isn’t what matters: it’s how you use it.

On a recent episode of the Home Service Marketing Podcast, we discussed the good, the bad and the ugly of Google’s Local Services Ads (LSAs). We talked about how, back in 2016, more than 60% of home service businesses on the first page of Google were pushed to the second page to pave the way for Local Service Ads. Now it appears Google is modifying their LSAs again. We recently spotted them running in the Google Map Pack across the country.