When someone comes into your house, the first thing they see is the foyer. They come in, see that room, and can immediately start getting a feel for who you are, how you live, and what they can expect as a guest in your home. As a business owner, your landing pages are your own digital foyer, so it’s extremely important that it sets the tone for prospective customers and gets them interested right away. A good landing page will be your best salesperson and will act as the entry point to the sales funnel where your team can seal the deal.