The easiest people to sell to are the people who are looking to buy. Simple, right? The trick is getting your ads in front of those people. Luckily Google offers advertisers the tools to do just that. Audience segmentation technology allows you to specifically target users based on their search history. This can let you target folks based on anything from their neighborhoods to their favorite football team and everything in-between. For our purposes, audience segmentation tools can be used to focus on people who are shopping around for home service providers. 

On a recent episode of the Home Service Marketing Podcast, we discussed the good, the bad and the ugly of Google’s Local Services Ads (LSAs). We talked about how, back in 2016, more than 60% of home service businesses on the first page of Google were pushed to the second page to pave the way for Local Service Ads. Now it appears Google is modifying their LSAs again. We recently spotted them running in the Google Map Pack across the country.